Big Bear Marketing understands the importance of aligning direct mail programs to the marketing objectives. We can provide your marketing team with programs that enhance customer relations and target prospects that look like your best customers at a cost effective and efficient execution for ROI measurement.
We offer a special type of trade area profiling that can be done at the zip code or carrier route level using a radius or drive time around each location. For companies with highly defined markets, we can help them reach customers most likely to go to their location.
Targeting new movers and new homeowners is one of our specialties for retailers, restaurants, and a variety of other businesses looking to expand their customer base. Since 20% of the population moves every year, new movers represent a huge audience with tremendous buying potential. Plus, 42% of those moving into a new home are first time homebuyers and will spend more than $9,400 on home related products in their first year.
Big Bear Marketing has an award winning team of writers and designers who leverage their skill and knowledge of mailing service to help increase response rates, whether it’s a simple personalized letter, large postcard or self-mailer.
One of our greatest strengths is our expertise in executing a range of production services from a simple direct mail piece to a complex multi-waive campaign. Our teams of experts help clients turn their vision into a reality through our print knowledge and understanding of postal regulations, paper weights and types to enhance customer impact.
Whether you are planning a saturation mailing or a highly targeted mailing based on geographical, demographic, financial, or lifestyle interests, Big Bear Marketing offers a full range of over 50,000 consumer and business lists.
Before we address your mail piece, we make sure the mailing list meets postal requirements and is CASS certified and sorted for the best postal rate and entry point for maximum postal savings. We can also update your customer list with the latest NCOA National Change of Address software to reach customers that have moved to a new location. We also provide data profiling and strategic analysis to identify and acquire the right customers.
Big Bear Marketing Provides a full range of production services from ink jet imaging to variable laser imaging special offers, maps, and copy by location to personalize your mail piece and give it the highest level of impact. The addition of bar codes can be used for monitoring and tracking. Our personalization services include letters, envelopes, cards, self-mailers & more.