New Movers & Homeowners
Targeting new movers and new homeowners is one of our specialties for retailers, restaurants, and a variety of other businesses looking to expand their customer base. Since 20% of the population moves every year, new movers represent a huge audience with tremendous buying potential.
- New Movers are 3 times more likely to change their purchasing habits than established residents.
- New Movers spend 10 times more in the first 6 months in their new home than established residents spend in 2 years.
- New Homeowners spend more than $9,400 on home related products.
- 42% of those moving into a new home are first time home buyers.
- And you can target by geography or demographics to reach your best prospects.
